Meeting the creatives who designed American Flowers Week 2022 Botanical Couture Collection

In 2015, Slow Flowers Society launched American Flowers Week as annual advocacy, education, and outreach campaign to promote domestic and locally-grown flowers. The project encourages flower farmers, floral designers, flower enthusiasts, and gardeners alike to share photographs of their blooms across social media with the hashtag #americanflowersweek.

According to the 2022 National Gardening Survey, research sponsored by the Slow Flowers Society, 65 percent of Americans say it is very or somewhat important that the flowers they purchase are local (up from 58 percent in the 2021 survey).

Town and Country’s in-store merchandising during American Flowers Week 2016.

Sharing red-white-and-blue bouquets to commemorate Independence Day celebrations is one way to woo the eye of the beholder. Today, you will meet the individuals and creative teams responsible for the 2022 American Flowers Week Botanical Couture collection. Together, they have drawn inspiration from nature, using design and art to bring deeper layers of meaning to their work.

Creativity is not a finite commodity, although time and space in which to create are priceless factors that can make the difference for so many florists, designers, and makers.
You can log onto Americanflowersweek.com and check out the Media Resources:


Thanks to sponsors
This show is brought by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal, and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.

Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S. flower farms by purchasing more than 10 million dollars of U.S.-grown fresh and seasonal flowers and foliage annually. Discover more at farmgirlflowers.com.                  

Johnny’s Selected Seeds, is an employee-owned company that provides the industry with the best flower, herb, and vegetable seeds — supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnysseeds.com.

Mayesh Wholesale Florists for providing shipping, delivery, and logistics support. In addition, Mayesh’s support of the Slow Flowers Podcast. Family-owned since 1978, Mayesh is the premier wedding and event supplier in the U.S. Learn more at mayesh.com. 

The Gardener’s Workshop offers a full curriculum of online education for flower farmers and farmer-florists. Online education is more important this year than ever, and you’ll want to check out the course offerings at thegardenersworkshop.com

The Slow Flowers Podcast is a member-supported endeavor, downloaded more than 864,000 times by listeners. Check out all of our resources at SlowFlowersSociety.com and consider donating to sustain Slow Flowers’ ongoing advocacy, education, and outreach activities. You can find the donate button on the right.

For more information:
Debra Prinzing
Slow Flowers Podcast
info@debraprinzing.com
www.slowflowerspodcast.com


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