Groenland and L&M Groep join forces to become One Flora Group

Since 28 June 2022, Groenland and L&M Groep have been a single organisation. The name of the new organization is One Flora Group. The merger has enabled Groenland and L&M Groep to achieve a unique strategic collaboration that fits in with the growth strategy of both family businesses. Together, One Flora Group aims to create a smarter chain by committing to the success of growers and customers.

Optimal horticulture chain
One Flora Group has responded to the scaling up and professionalization that is taking place within the horticulture sector. The group will optimally utilize sourcing by the L&M Groep and the commercial network of Groenland to create an optimal horticulture chain.

From left to right: Lennard Leeuwenburg (L&M Groep), Danny Leeuwenburg (L&M Groep), Jan Willem Leeuwenburg (L&M Groep), John Celie (Groenland) & Ingrid Celie (Groenland). 

The whole chain under one roof
One Flora Group brings the whole horticulture chain together. The companies within One Flora Group supply flowers and plants to retailers, wholesalers, and consumers all over the world. The group consists of the following companies: Bloominess, Bouquetnet, Celieplant, Direct Flower Solutions, Flowerfactory, FNQ, Greenpackers Bloominess, Greenpackers Bouquetnet, L&M Rijnsburg, Lilies Direct, Spira, VE Bloemengroothandel, Waxed Roses Sensation, and Zami. One Flora Group has a combined turnover of more than 400 million euros, making it one of the major players in the horticulture sector.

The new management
The management of One Flora Group is made up of John Celie (CEO), Jan Willem Leeuwenburg (CEO), Lennard Leeuwenburg (COO) and Maarten Ober (CFO). Their ambition is to realize sustainable growth within the beautiful world of flowers and plants, together with all their employees, companies, growers, customers, and partners.

More intensive collaboration
The DNA of the companies within One Flora Group will remain the same, as will the familiar faces that will continue to work with you with the same level of enthusiasm. However, the group will carry out more intensive collaboration in connection with ICT, innovation, and marketing.

Next Level Floriculture
One Flora Group is a prime example of a future-proof organization within the horticulture sector. All the companies within One Flora Group will strengthen each other and share a passion for taking the horticulture sector to a higher level. Their shared goal: Next-Level Floriculture. That means an efficient, transparent, and sustainable horticulture chain.

For more information:
One Flora Group

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