Florist slams 'deceitful way' online newcomer charges $80 for a rose

Canadian online flower business Bloomex has copped a spray from Interflora after Fair Go investigated how a customer paid nearly $84 to send a bouquet, only to end up with a single rose.

The customer had thought they were paying a local Canterbury business to deliver a birthday bunch - instead, Bloomex placed an order for a single rose that was nothing like what had been advertised - and it used Interflora to execute the order.

In other words, it's like a supermarket sending your online groceries by ringing the local dairy and spending less than you gave to deliver fewer items.

"This was a deceitful way for Bloomex to process one of their customer's orders," said Interflora Pacific Unit's general manager Nicola Devine.

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