"Selecta has a new story to tell. It’s about a lovable, crazy cockatoo with a bright personality and fancy, unique plumage. Its color perfectly matches the new Fancy Francy Calibrachoa with its magnificent flowers and interesting array of colors. Quite simply, it is a popular figure and the ideal brand ambassador for Selecta’s new Calibrachoa", explains Milena Bäurle, Selecta one's Communications Manager.
Fancy Francy was introduced at the FlowerTrials and was also their entry to the 2022 FleuroStar Award. So far, the reactions are very positive. “We are at the beginning of the sale. Growers and marketers are reacting very positively to the coloring of the variety. We assume that the sales figures will develop very positively”, she says.
So why should a grower choose for Fancy Francy? Bäurle: "It boasts early, pretty blooms, is well branched, resistant to powdery mildew and does not require much support from growth regulators. What makes it special, however, is the play of colors: from the yellow centre of the flower, the multicolored flower edges change colors from intense pink to light pink and white as temperatures rise". It is good to produce and it is ideal in combination with Selecta’s Calibrachoa MiniFamous Uno and Rave assortment."
On top of the color, the consumers can also enjoy the flowers of the plant the whole summer. "Fancy Francy conveys the feeling of summer – the feeling of lightness, freedom and ease. It is a colorful charmer for the whole summer. Consumers can enjoy this summer feeling at home and turn their gardens, patios and balconies into true places of relaxation."
Fancy Francy at the FlowerTrials 2022
As with more varieties, Selecta works with marketing concepts and has become strong in marketing it. With Fancy Francy, they decided to work with a cockatoo as 'brand ambassador' and the slogan used is 'Fancy up your life'.
For more information:
Milena Bäurle, Communications Manager.