Seven women from Albemarle, Madison, and Orange counties came together in January to serve the community as a group and to provide an abundance of flowers to florists and brides.
"We are a group of growers that even though we are technically in competition with each other, we have come together to better serve our clients," said Liz Faucher, the executive director of the Central Virginia Flower Collective. "Our flowers are cut on Monday, and they are delivered on Wednesday. They're going to people's houses on Thursday."
The collective asks everyone to go local for their next event. Not only do the flowers smell better, but there is room for close communication, so the customer gets exactly what they want.
The florists hope to give back to the community as they grow bigger. They want to work with the University of Virginia and other organizations to educate others on cultivation.
The collective says it will begin working with brides directly in 2023, but for now, people looking for flowers can either reach out to local florists or click here to build their DIY bouquet.
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