The next edition of Iberflora is expected to be historic for its new proposal under the Ibeflora New Generation concept and the number of exhibitors. A little more than two months after its celebration, from 4 to 6 October, the participation of new exhibiting companies has increased by 17%, with 53 companies attending the fair for the first time. Moreover, 98% of those who were present (312) have already renewed their confidence in the event and will return with their stands to Feria Valencia. The Iberflora team assured that the hiring figures, especially for small businesses, could increase in the coming weeks.
Iberflora New Generation will be a new experience, different from what has been experienced so far by professionals in the green sector. The next edition will have more thematic spaces, more training areas, and more networking. In the same way, there will be a number of points of interest in each of the pavilions that will make this fair a total Trade Show. Some of the novelties that will be experienced at the fair have already been revealed: the Iberflora Innovation Awards or the new concept for the space for florists, Floral Universe, which will be the reference meeting point for florist suppliers.
The success of hiring spaces for the next edition is the result of this new proposal, as well as the commitment of the organizing committee to increase the exhibition offer. In the same way, Iberflora will be a great reference for European companies since it will be the first big event on the calendar after two years of the pandemic, a health crisis that, On the other hand, has boosted sales. The joint celebration with Eurobrico, Ecofira, Eco Chemical Solutions, and Efiaqua is another incentive for exhibitors and professional visitors since it allows to generate synergies with other sectors.
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