Recently, Rosaprima had the privilege of collaborating with San Diego-based designer Gilberto Freihoff of Dogwood & Fir and David Austin Roses. Gilberto is a floral artist whose work carries an unbeatable depth that exudes a lavish style and distinctive approach to flowers. With the David Austin garden roses, Gilberto created a series of stunning pieces showcasing his opulent floral eye.
Gilberto’s unique style has been shaped and molded throughout the years, but it all started when he relocated from his hometown in Mexico to Montreal and southern California. He was on a journey of rediscovery when he decided he would start fresh and find a new career path, one that would allow him to create something beautiful and share it with the world to bring others joy. Thus, almost naturally, flowers allowed Gilberto to rediscover himself.
Today, Gilberto’s philosophy and approach to design mimic his story in some ways; aspects of mystery and the unknown almost unexpectedly produce the most alluring pieces. He draws inspiration from history and art, mainly paintings and architecture from Gothic, Victorian, and Golden Era paintings, architecture, and aesthetics – although he firmly believes that nearly anything can be a source of inspiration. Ultimately, Gilberto admits that he most often gravitates toward a dark and moody aesthetics (dim lights, bold colors, textures, high contrasts).
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