US (TX): Amid the wedding boom, some shops struggle with flower shortages

After a year of postponed and downsized weddings, couples are racing to the altar. Venues and vendors find themselves booked.
"We've increased by at least 30% on weddings," said Lynsey Reece, King Florist manager.

Some are struggling more than others. The flower industry is one that's had to navigate the high demand amid a flower shortage.

"A lot of farms during the pandemic reduced what they were planting," said Abigail Daigle, Stems Floral Design owner. "For reasons of just not a lot of demand in 2020, but also just not having the ability to work. And so now we're kind of seeing the repercussions."

The flower shortage means Daigle can't promise her brides a specific flower, meaning that sometimes they're forced to make substitutions.

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