Floward, the online flowers and gifts provider, recently announced the appointment of its new Chief Product Officer (CPO), Mr. Samer Elsahn, in a move to improve and elevate the customer journey and features offered by Floward.
Mr. Elsahn brings to Floward over 20 years of experience across a wide range of industries, including startups, corporates, and governments in MENA. He worked as a CPO and CTO at Nana grocery app in KSA and as Product Director for the Captain Domain at Careem. He also worked at Souq.com as a Lead Product Manager heading various teams. Mr. Elsahn also worked as the Head of Product Authority for the TAMM Project owned by the Government of Abu Dhabi.
Floward is expanding its executive team as part of its strategy to continue to differentiate itself in the flowers and gifting industry and seeks ways to bring clients innovative experiences and features that meet their evolving needs.
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