November 9

Flowers by the sea: the Colombia and Kenya experience

Seafreight replacing airfreight is just a matter of time. Shipping flowers by boat from Africa to Europe is not only possible, but it is also the future alternative for airfreight. South America is already ‘doing’ it. By 2030 it is expected that 50% of all perishable products will be transported by boat. However, this can only happen if the necessary logistical conditions are met. Diseases and delays are just a few factors that can cause huge damage to the products.

But not only on the logistical side, one can think of various challenges. Also, the breeding and production will require extra developments needed to make it all happen.

Bringing two countries together to the table that already export their perishable flower products by boat will only be a very interesting opportunity to be part of but also extremely insightful.

For this reason, several key players currently directly or indirectly involved in the flower industry of Kenya and Colombia will be brought together in a panel and, for the biggest part, interact through Q&As with the participants in the audience. A morning session will take place on Tuesday, November 8, at the auditorium of the same venue, where IFTF 2022 ( will open its doors the next day, i.e., on Wednesday, November 9.

Auditorium Expo Greater Amsterdam (formerly Expo Haarlemmermeer)
Stelling 1, 2141 SB Vijfhuizen, Holland

Date & Time:
Tuesday November 8, 2022
9:00 a.m. - 12:00 p.m.

08:30 a.m. - 09:00 a.m. Check-in/coffee & pastries
09:00 a.m. - 10:15 a.m. First session
10:15 a.m. - 10:45 a.m. Coffee break
10:45 a.m. - 12:00 p.m. Second session
12:00 p.m. Closure
12:00 p.m. - 01:00 p.m. Coffee & sandwich lunch

Register here.

For more information:
International Floriculture Trade Fair    


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