Joseph Massie's tips & tricks for commercial floral design

Cymbidium kicks off season with three-part tutorial

The Dutch Cymbidium growers are working together on promotion, in which contemporary bouquets with Cymbidium are central. In cooperation with the international top florist Joseph Massie, a tutorial has been made of three floral designs with Cymbidium. The tutorial will be distributed via international florists' podiums. In addition, the growers share the practical inspiration with their customers. In this way, the versatility of the Cymbidium becomes visible to a large florist audience.

Joseph Massie is a celebrated designer, artist, author, and teacher. He is established at the top of the European floral world. In a special - completely free - online tutorial, fellow florists can enjoy unique, unparalleled access to Joseph's tips and techniques with one special flower in the spotlight: the Cymbidium. With its long, strong stems and numerous exotic flower heads that exude luxury and elegance, the Cymbidium is surprisingly versatile and suitable for more commercial applications than one might think.

Coming up
A new tutorial will follow in October, again with three applications with Cymbidium. In this series, the focus is on floral arrangements for the event market.

Social media #cymbidiumlover
Florists are invited to share their Cymbidium creations with the special hashtag: #cymbidiumlover. This will help the professional stand out in today's playing field.

For more information:
Jacqueline Doornekamp
+31 (0)6 53365036
jacqueline@conceptfactory.eu 


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