"We believe that this industry is moved by the trends that are presented by floral artists, and we as a flower producer farm need to understand and work for those needs," says María Belén Muñoz, Marketing Manager at Mystic Flowers. For this reason, this Ecuadorian flower farm conducted an in-depth study with trendsetting floral artists all around the world that has brought to their attention all new trends and possibilities to fulfill.
Florist working with Mystic Flowers at the Expo Flor Ecuador that took place last month
"We now know that the flower artist or designer needs to create and establish their own style. We help them do this by presenting new and exciting flowers that in their hands become a masterpiece."
Mystic Flowers' roses used in an arrangement by florist Luca Luna Flower (left) and in an arrangement for Boyarov Wedding
A very interesting insight that they have come to understand is that flower artists are always on the lookout for new reds. "As you know, red is a color that works great in any color pallet. It makes it powerful and daring. Also, we know that there are many techniques such as color block, color transition, and pop of color that work great with red-toned flowers."
Check their blog on new trends: https://www.mysticflowers.com/red-is-always-in/
According to Belén Muñoz, Mystic has many varieties that have this red tone. "Nina, for example, is a 'go to' flower for many trending floral artists. Our Hearts give any composition a garden and sophisticated style, and our New Rediant has a great 'new red' look. Of course, we can never forget about our classics, our beautiful, robust dark red explorer, and our high-petal count Freedom, unique in the market as they can only grow in Ecuador the way they do."
At the IFTF show in Vijfhuizen, which will take place from November 9-11, you will be able to see their coming soon variety. "We know it will revolutionize the reds is the New Redvolution by Genviv, the perfect red tone with great size stem and bud size will make its space in the industry. Come visit our booth #A1.28."