In case you missed it, David Austin sat down with Joseph Massie last year and talked with him about his extraordinary career and influence in the flower world.
Frequently referred to by the media as 'the floral artist of his generation, Joseph Massie is widely regarded as one of Europe's top botanical artists. Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of Liverpool, UK.
Since David Austin last spoke to Joe, he has been busy producing a beautiful book to help empower florists, which includes a step-by-step guide on floral creations and recipes and tips for creating with flowers.
The company was delighted to have been a part of this special book by donating David Austin's roses for Joseph to use and design an incredible installation to inspire the floral industry.
The Flower School
The Flower School takes you by the hand and expertly guides you through the elements, principles, and theory of floral design. The 25 step-by-step projects will empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations, and for pleasure.
If you've ever been captivated by some garden blooms or a flower stand at your local market and wondered how to transform these raw materials into floral displays that elicit a sense of wonder, then allow award-winning floral designer Joseph Massie to show you how. In this unique book, Joseph shares his knowledge, recipes, and personal tips for creating flowers with intention, thought, and skill. Click here to see the journey.