Melbourne suburb in full bloom for first day of spring

To celebrate the first day of Spring, Interflora Australia is bringing a pop of color to Fitzroy with a huge floral installation.

One thousand brightly-colored blooms - from gerberas to jonquils, Australian natives, and of course, roses - will climb street signs and trees and spill out of Council bins on Fitzroy’s Rose Street, marking the start of the new season.

Interflora Australia CEO Gerry Gerrard said, “Spring is without a doubt the best time of year to be in Melbourne. “After enduring another long, grey winter, we want to inject the color and joy of Spring back into our streets from the very first day of the happier and most colorful season.”

Spring is also one of the busiest times of year for the Australian florist, and Mr. Gerrard indicated this year would be no exception.

“As the weather warms up and the days get longer, there is more to celebrate, and there is no better gift for celebration or way to brighten up your home than a beautiful bunch of flowers,” he said.

Interflora Australia typically sells upwards of 60,000 floral bouquets between September and November, with the most popular blooms including orchids, tulips, and carnations.

But the most popular flower is still the humble rose. “Interflora Australia has already sold 1.5 million roses this year,” Mr. Gerrard said.

The floral art installation will be on display on Rose street, Fitzroy, from 7 am until 4 pm this Thursday, September 1. When it is dismantled, the flowers will be handed out to lucky passers-by to brighten their homes

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