Flowers Software helps SMBs manage their workflows

Workflow automation has long been a hot topic in the world of enterprise software. There are few businesses, after all, that don’t have dozens and dozens of repetitive workflows that are currently done manually that could be automated. Munich-based Flowers Software, which originally launched in 2019, is trying to put its own stamp on this field by offering a somewhat different approach from many of its competitors.

The company announced that it has raised a $3.2 million seed funding round led by La Famiglia VC, with participation from LEA Partners and Collective Ventures. A number of angel investors also participated, including Personio’s co-founder Ignaz Forstmeier.

Founded by Andreas Martin and Daniel Vöckler, who both spent time working at a number of small and medium businesses, Flowers currently focuses its marketing on two use cases: invoice approvals and general approvals. But the idea behind the tool is to offer a highly flexible no-code workflow tool to automate virtually any repetitive business process.

“When we founded Flowers, we already knew that we were going to solve this major problem because of our experience from our previous jobs, the different industries and company sizes, etc.,” said Martin. “What we learned is that there are tons of tasks that go wrong in every company literally every day. And unfortunately, since most tasks are in recurring workflows, they go wrong repeatedly. For all of those problems, you will find one tool that solves exactly this problem. So you can have 1,000 problems and 1,001 tools to solve them. But Daniel and I didn’t want to create another single-solution tool.”

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