It was an idea that kept Emily Wight up at night for weeks.
“I love plants. I’m good at plants,” she would muse. “Maybe I can figure out a way for people to have more plants in their homes and experience just how nice it is to live in a houseful of plants.”
And so she did.
Foli began as a “wild idea at dinner one night” and became an e-commerce business three years ago. Watching the business thrive, bolstered by her entrepreneurial spirit and passion for plants gave Wight the confidence to enter the Dragons’ Den.
Some thought “it was too weird to ship plants in the mail,” but founder and CEO Wight proved them wrong. “Pretty quickly, we outgrew our space because we were receiving so many orders I could barely keep up. We were packing orders from 6 a.m. to 6 p.m.” Wight describes those initial months, which flowed into the pandemic’s onset, as “learning on steroids.”
Foli now occupies a greenhouse filled with products shipped from Florida and a 5,000-square-foot packing facility on Plains Road. “There are a few similar businesses, but nobody is doing the complexity of what I’m doing, from small to extra-large houseplants shipped across Canada with a nice classic clean assortment of pots. We have unique pots, very premium giftable pots.”
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