Mixt Creations presented its new corporate identity at the Trade Fair. While the brand names Plant Creations and Mixt Creations have been used interchangeably in the past, a clear division has now been made: Mixt Creations is the company itself, and Plant Creations is the consumer label under which plant arrangements are sold throughout Europe.
Unveiling of a new logo and corporate identity during the Trade Fair by a representation of the Mixt Creations team. From left to right: Angelique van den Haak, Ton Kleijberg, Jolanda van der Hoorn, and Esther Hoekstra.
The green gift that makes you smile
After ten years, it was a good time to rebrand the company and give the Plant Creations label a small makeover. 'The new look refers to the slogan "The green gift that makes you smile" which is subtly reflected in the logo by the smiling leaf,' indicates Ton Kleijberg.
The new Mixt Creations house style can also be encountered on the road because, in addition to the renewed website and all other channels, the bus is also immersed in the new house style.
Together with a number of partners, Mixt Creations created a real "inspiration trend hotel 2023" under the name The Green Venture during the Royal FloraHolland Trade Fair. 'Very nice to show throughout the hotel our unique plant arrangements and other added value in the various colors and styles of 2023. And especially nice that we chose this moment to unveil our new corporate identity. We look back on a successful and well-attended fair," says an enthusiastic Ton Kleijberg.
After ten years, quality and service still come first for the team of Mixt Creations. Ton Kleijberg explains: 'Mixt Creations has become more professional. We develop more and more together with the client. By closely following trends and creating mood boards for and with the client, our plant arrangements are even better suited to the end customer. That is positive for both the exporter and their end customer. Both see their turnover increase because the plant arrangements fit 100% with what the customer is looking for. We regularly heard back from our relations at the Trade Fair that this is catching on.'
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