UK: Flowers first then food as Hull's Paragon Arcade blossoms

A fanfare of flowers has signaled the next round of changes at a popular Victorian arcade in Hull's city center. Katrina Moore has pursued a policy of upmarket downsizing after closing her previous shop in north Hull and opening Artisan Flowers in Paragon Arcade.

Allenby Commercial, the owner of the building, is now working with three more new tenants who will open in the coming weeks and months, with each of them enhancing the location's reputation as a foodie destination. Georgia Allenby, design and marketing manager, said: "Paragon Arcade is all about giving innovative, creative new businesses a start. That means every now, and then some of them move on for various reasons and present opportunities for others to follow.

"That's what's happening now, and it's really exciting. We've helped some of our tenants expand into bigger spaces here, and we've found new arrivals to replace people who have relocated or moved online. The previous florist retired, so we were delighted when Katrina came in because every city center needs what Artisan Flowers can do."

Katrina opened The Plant Pot in her husband's angling shop on Greenwood Avenue in 2014. She said: "My parents had a garden center, and I'd been interested in horticulture since I was a teenager. It was fantastic and really busy, but we wanted to downsize and specialize in more upmarket products, and one of my friends told me there was a unit coming up at Paragon Arcade. I came here with my grandchildren to look at it, and we decided it was for me.

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