Countdown to first One Auction flower clock

Royal FloraHolland is counting down to next Thursday, November 24. " That's when the first national clock will be a reality. A fully-fledged and interesting clock for buyers where all Cut Anthurium, Cut Orchid, Alstroemeria, and Strelitzia are auctioned. Another step towards One Auction, a wish of many growers."

What all will change on 24 November?
Growers of all these product groups can still decide for themselves from 24 November whether to supply their products at the Royal FloraHolland location in Naaldwijk or Aalsmeer. From next Thursday, local auction schedules will all look different, though. So it's important to have a good look in advance to see what these new auction schedules will look like.

A new auction clock, in addition to a new auction schedule, also means that the auction sequence will be determined differently from 24 November. Curious how we will determine this new auction sequence?
New for everyone
A first national clock will take some getting used to for everyone at first. But fortunately, auctioneers Mark van Niel and Amerik Best will guide the first auction on the national clock as best they can.

Rick Tesselaar (chair of the Alstroemeria product committee) "I am very proud of the fact that with Alstroemeria, we are one of the products that will be auctioned on the 1st national clock. We have been talking about One Auction for a few years now, and after the pilot with Anthurium, it is clear that, by concentrating supply and demand, we can create a better and more stable market. Alstroemeria growers are always forward-thinking in their cultivation and marketing. This move, therefore, makes a lot of sense to me and is a great fit with Alstroemeria growers."
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