Big changes at Mivena, as the Mivena CRF brands, will be based on a renewed low-start and high-end release technology. On top of that, Sjoerd van Gestel has joined the company as an international sales manager.
"With this new generation of CRF technology come many advantages," says the Mivena team. "It has a unique low-start and high-end release, with no swelling or leaking pallets. On top of that, the release is solely determined by the temperature, with no exponential release at higher temperatures."
This new technology is introduced to the industry at the IPM tradeshow in Essen, Germany. For the international marketing of this, the experience of Sjoerd will surely come in handy. "Sjoerd has a horticultural background in the strawberry and berry market, meaning he's well versed in the challenges faced by growers daily."