Miley Cyrus' new single 'Flowers' prompts massive boost in flower sales at Lidl

Miley Cyrus’ hit new song Flowers has sparked a surge in Lidl’s plant sales since it was released on January 12. 

The breakup anthem – which champions buying flowers for yourself – shot to the top spot on the UK’s music charts last week after racking up 203 million global streams. 

Popular low-cost supermarket Lidl saw its flower sales flourish by an impressive 52% in the wake of Miley hysteria just two weeks after the popstar’s release, which also includes an empowering self-care message. 

The empowering female anthem reminded listeners in its lyrics to treat themselves to a bouquet instead of relying on others to do so. 

Its chorus’s first line: ‘I can buy myself flowers,’ has been echoing across the nation for two weeks – and it has clearly made its mark. 


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