How do flower and vegetable awards influence industry growth?

People watch movies, choose restaurants and make other decisions based on criteria that can be influenced by the idea of awards being a signal of trust, reliability, and social proof. Awards can encourage behaviors for consumers, inspire trust in business and products as well as set the standard for future products. The premise of trust in an award is simple — the people behind it are also trustworthy, and their methodology for choosing winners is fair, current, and aligns with their audience’s goals. 

Awards can be influenced by many things, like trends, celebrity personalities, and world events. People look to reputable organizations to research, judge, and award based on trusted criteria. 

Consumers are believers in word of mouth, trusted experts, and proven industry standards for quality. This is very true for flower and vegetable varieties; many experts will be meeting this month at the American Seed Trade Association’s (ASTA) Flower and Vegetable Show. Amongst the networking and speakers, awards will be handed out.

Recent surveys done by Axiom Marketing show that a significant percentage of consumers, especially Gen Z and Gen Y, will be maintaining or increasing their resources allocated to vegetable and flower gardening. 


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