The Russia-Ukraine war has gained an unlikely beneficiary in the Indian rose (flower) export market. According to officials of the Talegaon-based Indian Society of Floriculture Professionals (ISFP), Indian rose farmers are expecting rose exports to double this Valentine's season as the ongoing war has discouraged Europe from growing flowers. According to Praveen Sharma, president of ISFP, India's total rose exports touched ₹18.34 crores in November 2022 as against ₹9.68 crores in 2021.
"The war in Europe and the energy crisis has discouraged growers in Europe from growing flowers during the winters. This is mainly because of high energy consumption, which includes heating, artificial lighting, CO2 enrichment, and above all, high labor costs," Sharma said.
"Many leading Dutch growers have decided to pause production during the winter season owing to the said reasons. Considering all this, our flowers are in demand as affirmed by sales data till November," he said.
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