US: The impact of inflation and weather on Valentine's Day flowers

It's coming up; the one special day of the year specifically designed for you to tell that special person exactly what you think about them. And the pressure's on, and not just for those celebrating the day of love with their significant other.

Valentine's Day is one of The Floral Cottage's busiest days of the year with 200-400 pick-ups and deliveries on that one day alone. This will be Pam Lee's 26th Valentine working and owning the floral shop.

"I was looking to spend more time, quality time, as a parent. So, I bought the flower shop. And it's been a learning adventure, but it's been a fun one. And it's brought really good people into my life," says Lee.

And despite recent inflation, they've managed to keep prices relatively the same from last year to this year, says Lee. This is due in part to Lee's vase recycling program and a wholesaler who has been able to maintain steady prices.


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