US (FL): "Price of showing love with flowers goes up"

Making holiday arrangements over the past Christmas season is a big business for florists, but when it comes to expressing love, nothing compares to Valentine's Day.

"It's the busiest delivery day of the year, of course, and we bring in drivers to assist us," said Michael Cherry, owner of Hayes Florist. "This year, we've got seven additional drivers on hand."

This is the 16th year Hayes Florist has helped people express their affections in flowers in Pinellas Park, but this year, like so many other things, costs have gone up.

"Prices have gone up 15-20% for this holiday," Michael said. "Mainly because of fuel charges and supplies went up 25-50% post- COVID, and that was mainly the supply chain in China. All of the supply raises for stands, for flower arrangements and funerals."

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