US (CA): Valentine's Day flower frenzy hits San Francisco

The San Francisco Flower Mart opened early on Tuesday February 14, as florists prepared for one of their busiest days of the year, Valentine's Day. 

"I haven't slept in two days," Darlene Gutierrez, the owner of Love & Stem Flower shop, said as she laughed. "I love Christmas, but this is a different kind of excitement."

Alejandro Gomez with Mt. Eden Floral Company had dozens of bouquets of roses ready for sale, some cut fresh and imported from as far away as Ecuador and Columbia. He said they would likely sell out by the end of the day.

Floral wholesalers say some of the most popular items this Valentine's Day are conventional red roses, and also tinted roses. Tinted toses are hand-dyed in colors ranging from black, violet, royal blue, and even rainbow.


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