Kenya: Flower farm ventures into fruits and vegetables

Credible Blooms, a flowers exporting firm backed by private equity firm AfricInvest, is seeking approval to set up a 600 hectares project in Laikipia county for growing fruits and vegetables in a diversification strategy. The flower firm has applied to the National Environment Management Authority (Nema) for clearance.

“The proponent, Credible Blooms Limited, proposes to set up a 600 hectares fruits and vegetable farm for the cultivation and production of fruits, vegetables, and herbs under irrigation for local and export markets,” said Nema in a recent gazette notice.

“The water for irrigation will be drawn from an abstraction of flood water from adjacent Pesi River and surface runoff from surrounding hills.”

Credible Blooms was started in 2011 by Eliud Njenga, who serves as the CEO of the floriculture company that produces about 50 types of roses and exports them to over 24 countries worldwide.


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