The tree nursery sector calmed down somewhat in autumn 2022. The craziness of the past 1.5 year in which sales records were broken is over. What remains is a somewhat more cautious market comparable to the situation in 2019, in which container-growing companies are having a significantly harder time than forest and hedge planting.
This is according to Van Oers Agro's annual Tree Nursery Sector Update. Differences between the companies have increased. Growers of visual products notice that garden centers still have plenty of stock and that major consumer promotions are on the back burner due to high inflation and declining consumer confidence. This leads to high stock positions at the end of the calendar year. Nevertheless, there are also companies that seem to be little affected by falling demand. In general, there is still enough financial room to get through the season.
Sales of trading companies are down 10% to 20% compared to autumn 2021. Later in the report, you can read which markets experienced the biggest fluctuations. The tentative conclusion is that the brands are heading for a period of surplus plants. It is up to growers to be resourceful and make the right choices in growing plans, marketing, pricing, and employment.