In the Broodfabriek in Rijswijk, the FloraHolland Trade Fair took place on March 15 and 16. The Fair welcomed 2300 visitors who were able to see all kinds of house and garden plants. In addition, it is a networking event where many people gather to talk about the industry, the developments and how they are doing.
Clockwise: several growers of Carls Sales Support (Kwekerij Tass, Breugen Plants, Highlands Potplants, and Bright Plants); Buket Polat and Richard Venema of Smits Kwekerijen and Rick Lievaart (in the middle) of Plants World; Manon Greeve and Mark Freke of Stolk Flora; and the baristas in the booth of Floriday, Bert and Milan van de Burgt.
Our colleagues at BPnieuws.nl were also at the exhibition. Click here for the photo report and get an impression of the show.
And the industry seems to be doing fine. The demand appears to be decent, and prices for most products are good. The phalaenopsis is doing fine, and growers hope it'll become increasingly profitable in the near future. At the same time, other crops are seeing good demand, while the supply is rather limited. The consumer confidence seems to be ok and the high inflation does not seems to affect it.
This year, the exhibition didn't take place at the Naaldwijk auction, but the exhibitors and visitors appreciated the new venue very much as well. In 'de Broodfabriek' in Rijswijk, products of 220 growers were on display, and about half of them also had a booth.
Also FloraHolland posted an impression video of the Trade Fari, see the 2-minute video below.