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Digital technologies promote flower industry in China’s Yunnan province

Southwest China’s Yunnan province, boasting diverse floral germplasm resources and unique climate conditions, is one of the world’s three major producers of flowers. Each year, 16.7 billion stems of fresh-cut flowers produced in the province are hitting the market.

The Kunming Dounan Flower Market in Yunnan province, as the only national-level flower trading market in China, sells over 1,600 varieties of flowers under 117 categories every day. Last year, the market sold more than 11 billion stems of fresh-cut flowers, with a turnover of nearly 12.15 billion yuan ($1.76 billion).

The market is home to more than 2,200 flower dealers and 46 logistics firms, which cooperate with over 80,000 flower growers, nearly 12,000 cooperatives, over 10,000 flower agents, and 350,000 wholesale flower markets and flower shops across China, said Duan Lubin with the management committee related to the Kunming Dounan Flower Market, adding that the market is an activator of the entire flower industry of China.

According to him, face-to-face trading, auction, and e-commerce are the three major transaction ways at the Kunming Dounan Flower Market. The Kunming International Flora Auction Trading Center, or KIFA, is located in this market. The 900-seat trading hall is always filled with flower agents, and a transaction is made every four seconds on average. The flower auction there rivals the stock market in tension.

Read more at newsghana.com.gh

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