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Certified Roses celebrates almost 75 years in Rose Capital and names new vice president of sales

Certified Roses has been growing beautiful roses for the Rose Capital for nearly 75 years. The company began in 1949 as Cooperative Rose Growers, which consisted of 50 rose growers in East Texas and its processing facility in Tyler.

The company offers a broad selection of roses that are available at over 5,000 retail outlets consisting of independent garden centers, mid-size hardware stores, and mass merchandisers. Certified’s product line features award-winning varieties and collections along with a high-quality selection of western-grown roses spanning traditional hybrid teas and floribundas to hardy shrub roses.

Over the last seven decades, the business has grown nationally across the US with a more diverse product line, including its rose breeding program and brands, according to Certified Roses CEO Lawrence Valdez. It’s no wonder Tyler is dubbed the Rose Capital of the World with growers from all over the globe.

“We have a vast network of rose hybridizers across the globe that spend years perfecting a single rose before you ever see it in stores. Our roses represent genetics from the world’s leading breeders, such as Delbard Roses and Orard Roses in France and Tantau Roses in Germany,” Valdez said. “Our bare root roses are grown primarily in Arizona and California and shipped directly to Certified from their fields.”


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