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Moorabool flower farmer’s blossoming app recognized with Agrifutures award

Glenmore entrepreneur Nikki Davey has been awarded the 2023 VIC AgriFutures Rural Women’s Award for her approach to sustainable farming practices in the flower industry.

The AgriFutures Rural Women’s Award was presented at a ceremony in Melbourne by Agriculture and Regional Development Parliamentary Secretary Michaela Settle on March 3 to recognize the leadership of women involved in Australia’s rural and emerging industries.

Ms. Davey was selected for her work in co-founding Grown Not Flown, a digital platform founded in 2021 that has 3500 users in 27 countries.

The platform supports the slow flower movement by connecting flower consumers with local and sustainable producers.

The slow flower movement aims to encourage sustainable farming practices by reducing flower miles and encouraging consumers to buy from the many local small-scale producers who make up the Victorian flower industry.


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