Deroose 2023 bromeliads industry development seminar held in Shanghai

On April 12, the 2023 bromeliads industry development seminar co-sponsored by Shanghai Flowerport Deroose Plants Co., Ltd., Shanghai Horticultural Training Demonstration Center of the Ministry of Agriculture of China and the Netherlands and Shanghai Flowerport Enterprise Development Co., Ltd. was held in the conference room of Shanghai Flowerport Garden Center. More than 100 industry practitioners from Shandong, Guangdong, Sichuan, Jiangsu, Zhejiang, Henan, and Shanghai gathered together. As the first offline conference after three years of the pandemic, the participants were very happy. Everyone actively discussed the market of potted pineapple flowers at home and abroad, and changes in products and channels, and new opportunities.

Speech by Lucas (right), General Manager of Deroose Plants Group in China.

Speech by Shen Qiang, Deputy Director of Shanghai Horticultural Training Demonstration Center of the Ministry of Agriculture of China and the Netherlands.

Shen Qiang, deputy director of the Shanghai Horticultural Training Demonstration Center of the Ministry of Agriculture of China and the Netherlands, said that there was a big gap between the domestic production level and the international level before, but in recent years, the quality of domestic flowers has been significantly improved, and the development of the industry is obvious. At present, the annual output of bromeliads in China exceeds 25 million pots, and there is still room for sustainable development in the industry, and a new situation will emerge in production technology and the consumer market.

As a professional seminar on the bromeliads industry, the conference mainly focuses on production and sales. Yun Yafei, manager of the technical department of Deroose Plants Group, explained the production parameters of potted pineapple flowers from the aspects of variety selection, seedling planting, light, water, fertilizer, and soil in the greenhouse, and put forward solutions to the problems such as heart curling, rotten heart, discoloration of leaves, and scorching tip in production. Xu Bing, deputy manager of the technical department of Shanghai Flowerport Enterprise Development Co., Ltd., gave practical operation suggestions based on specific production practices. For example, in the flower forcing, there is a debate about whether the flower cup needs to be poured before flower forcing, and the problems of difficult recruitment, expensive labor, and increased loss are urging technical progress. Through a large number of comparative experiments, the company found that whether to pour water does not affect the success rate and quality of catalysis, and ethylene can be used instead of acetylene, which will further reduce the production cost of enterprises.

Deng Pu, Asia-Pacific Sales Manager of Deroose Plants Group.

Deng Pu, Asia-Pacific Sales Manager of Deroose Plants Group, shared the development history of China's bromeliads industry and attributed the challenges of bromeliads production to quality, brand, and standardization. However, he is still optimistic about the market prospect of bromeliads. After all, there are more than 200 major varieties of bromeliads in the world, and only 65 are sold in China at present, while there are only more than ten mainstream varieties in the market. Moreover, the expansion of the e-commerce market will promote the diversification of varieties, and the future brand premium will bring unlimited potential to the market.

Chai Fei, general manager of Shanghai Chaiyi Horticulture Co., Ltd., analyzed the preferences of wholesale and rental markets from the perspective of traditional wholesalers and put forward that tall and gorgeous high-quality products are more suitable for traditional markets, and high cost-performance and stable supply are important conditions. Jiang Chuan, general manager of Jiangyin Qinchuan Ecological Horticulture Co., Ltd., shared new ideas for e-commerce operations.

Visit the tissue culture room.

Visit the seedling greenhouse.

Visit the finished bromeliads.

From April 13 to 15, Deroose will appear at booth W3A13 Hortiflorexpo IPM and welcomes you to see even more surprises.

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