From April 18 to 23, hundreds of orchids will decorate the Dutch pavilion Masterly during the international design fair Salone del Mobile in Milan. Masterly showcases Dutch design and is located in the Palazzo Giureconsulti, a stone's throw from the Duomo. Orchid Netherlands is providing the floral display.
The power of contrast
In the palace's classic white décor, orchids (arranged by Sand and Spijker of Delft) draw strong attention, complimenting the design pieces in the room. Hundreds of orchids are incorporated in no fewer than four meter-high installations with Elho trays and in arrangements with classic Royal Delft porcelain vases. The presentation of a rich assortment of Phalaenopsis and exclusive orchids gives the iconic Palazzo Giureconsulti color and life.
Orchids and design: a perfect match
Curator and initiator of Masterly Nicole Uniquole: "The concept of Masterly combines art and design. Traditionally, flower artists were a source of inspiration, so the orchid cannot be missing from Dutch design. The modern, elegant orchid is like a piece of jewelry with a story for your interior".
Palazzo Giureconsulti, credits: Nicole Marnati
Orchids for Milan
As orchids have a shelf life much longer than the week of the exhibition, all plants are traditionally distributed on the last day of the event. This is a huge success every year. In large numbers, residents of Milan come to the distribution moment to receive the orchids with open arms and enjoy them at home for a long time to come.
Masterly takes place from April 18 to 23 at Palazzo Giureconsulti in Piazza Mercanti in Milan, Italy. More information can be found at www.orchidsinfo.eu.
Source and photo credit: Orchidsinfo.eu