In week 24, FlowerTrials will again welcome all floriculture professionals from all over the world. From June 13 to 16, 60 breeders of potted and bedding plants will present their novelties, impressive assortments, and creative concepts. For growers, FlowerTrials will provide an overview of the novelties for the coming season, with on-site experts providing technical cultivation information. For wholesalers and retailers, this event is the perfect opportunity to talk to breeders, discover varieties, and view and influence trends.
Anyone planning to attend FlowerTrials is asked to register in advance at www.flowertrials.com. One central registration is sufficient for all venues. Registered visitors will receive information and newsletters with the latest breeding innovations.
Iconic event thanks to open-house concept
FlowerTrials continues to define the image of the pot and bedding plant world: in 2022, visitors from 89 countries came to the event. The success is due to the informal open-house concept: breeders open their doors at 29 different locations. Each FlowerTrials venue hosts one of the participating companies or a group of exhibitors who share facilities together. All locations are grouped into three geographical areas, which have been renamed to better describe the expanded zones. As of this year, visitors are welcome in Region Central, Region South, and Region Germany.
Meilland, Floritec, and Walter Blom exhibiting for the first time
Three new participants have been accepted by the members to join the organization. France's Meilland International, which specializes in rose varieties for gardens and terraces, will show its range of potted roses. Floritec is part of the leading Japanese Inochio Seikoen and will show its bunch, pot and bulb chrysanthemums, pot celosias, and pot asters. Dutch Walter Blom Plants B.V. will present a selection of its impressive range of perennials.