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June 13-16 in the Netherlands and Germany:

What to expect at the FlowerTrials 2023?

From June 13-16, the FlowerTrials will take place again, welcoming ornamental horticulture professionals from all over the world. During this event, 60 breeders of pot and bedding plants will present their innovations, product ranges, and concepts at several locations in the Netherlands and Germany. What will be different than last year or other years? It is listed below.

Eager to get an impression of the FlowerTrials? Check out our photo report of 2022.

Meilland, Floritec, and Walter Blom exhibit for the first time
Three new participants have been accepted to join the organization. The French company Meilland International, a specialist in rose varieties for the garden and patio, will show its pot roses assortment. Floritec, part of the market-leading Japanese company Inochio Seikoen, will display spray, pot, and garden chrysanthemums, pot celosias, and pot asters. The Dutch Walter Blom Plants B.V. is presenting a selection of its impressive perennial assortment.

New participant at Royal Van Zanten
The FlowerTrials location at Royal Van Zanten in Rijsenhout, the Netherlands, has a new participant this year. The Danish company Graff Breeding has joined the group of exhibitors that includes Morel Diffusion, Lazzeri, Marathon Plants, and, of course, host Royal Van Zanten.

New location Selecta one and Evanthia
Selecta one and Evanthia will again participate at the FlowerTrials. As in 2022, the two breeding companies will exhibit together, but at a new location. The presentation area at the new location is Kwekerij Bloem en Tuin in De Lier (Oude Campsweg 4, 2678 KN De Lier, the Netherlands.

Everyone planning to visit FlowerTrials should register in advance at One central registration covers all locations. Registered visitors will receive regular information and newsletters with the latest breeding innovations.

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