The importance of focusing on floral

Kim Boin stumbled into the floral industry when she was just 14 years old due to a family friend owning four floral shops in the Greater Toronto Area, or the “GTA,” as she calls it. Kim was able to gain a wealth of category knowledge on all the different varieties of flowers, as well as learn what it means to run a shop. Many years later, Kim was able to put her skills to the test when she was given the opportunity to take the lead in managing one of the four floral shops owned by the same family friend. Now in her current role as a Key Account Manager at Bayview Flowers, we picked Kim’s ear on a variety of topics ranging from: the notable differences between the Canadian and American consumer, how each country is impacted by our industry's notable holidays, how to plan for the summer season, and how she’s looking forward to experiencing a different side of Floriexpo this year with her role in sales.

Click here to listen to the interview.

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