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AU: Flower delivery business gets a taste of bricks-and-mortar with Camilla collaboration

Australian flower delivery and gifting service LVLY is set to enter bricks-and-mortar stores for the first time through a partnership with fashion brand and global print house Camilla, as part of a limited edition collaboration for Mother’s Day 2023.

LVLY, which was sold for $35 million by Melbourne-based founders Hannah Spilva and Verity Tuck last year to south-east Asian tech firm Limitless Technology, will be featured in 18 Camilla boutiques across Australia as part of the exclusive collaboration.

Designer and artist Camilla Franks, who founded Camilla in 2004 in Sydney’s Bondi Beach, personally designed the limited edition Mother’s Day print for LVLY. The print has been reimagined in an exclusive colourway and adorned with traditional Camilla iconography. 

The totem tiger, which symbolises courage, loyalty and devotion, is the feature of the artwork displayed on LVLY flower jars, which has already been made available since May 1.


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