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Why is the e-commerce strategy floral business booming? is a luxury ‘flower’ brand that has built a reputation for its quality offering and customer service over the last decade.

"We offer a wide selection of flower arrangements for any occasion using only the best flowers from Ecuador and Holland. Our unique selling proposition centres around offering same-day delivery across all the Emirates and sending video approvals on all orders to our customers before dispatch. This service allows customers to view the floral arrangement before it leaves our shop, ensuring their satisfaction," Dina Almalik says.

"During the pandemic, we faced challenges with air cargo prices, which had the potential to impact our price points. However, thanks to our large inventory, we were able to absorb the price increases and not pass them on to our customers. This allowed us to maintain our competitive pricing and ensure that our customers continued to receive the quality they expect from us," she continues.

"In addition to the air cargo challenges, we have also experienced some issues with sundries shipping. Delays and price increases have been a challenge for us, but we have worked tirelessly to find alternative solutions to ensure that our customers receive their orders in a timely and cost-effective manner."


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