Mother's Day is the Super Bowl of the flower business, and last weekend the California Flower Mall was hopping with shoppers looking to get mom that special bouquet at a reasonable price.
One vendor at the market, Liz Gomez, says Mother's Day is busier than Valentine's Day for flower sales. She said they've been busy for two weeks, working 13 hours a day, and all the vendors are bracing for the final push as the market stays open for 24 hours into Mother's Day.
Gomez said the trend this year is roses and peonies – and pink is the color of choice. But the demand is so great, really anything fresh and colorful goes.
"Usually Mother's Day, you can sell anything, any kind of flower. Valentine's Day is mostly only red," said Gomez. She's already sold out of pink as of Saturday, but there are plenty of white roses .., and for two dozen roses, Gomez said her price is $22.
Read more at cbsnews.com