AU: Victorian flower farmer invents award-winning app encouraging people to buy local

In a bid to encourage Australians to buy locally grown flowers, a young entrepreneur in western Victoria has designed a digital marketplace to connect producers with the local market.

Nikki Davey runs a flower farm at Glenmore, 70 kilometres west of Melbourne, growing perennial wildflowers, natives, and a juvenile truffle orchard. But not all flowers available for purchase are grown on local farms like Ms Davey's.

More than half of the flowers available on the Australian market are imported, and to educate consumers Ms Davey created the digital marketplace "Grown Not Flown".

The invention, which supports the "slow flower movement" by connecting flower consumers with local and sustainable producers, won Ms Davey Victoria's 2023 AgriFutures Rural Women's Award.


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