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"How to prepare your floral business for the 2023 wedding season"

As we approach wedding season 2023, it’s essential to be prepared for what’s to come. While 2023 isn’t expected to be quite as busy as 2022, it will still be a busy year, Equiflor says in their blog, "Plus, while new trends are emerging — as they always do — we will still see many trends from last year continue into this new wedding season. So, what do you need to know to prepare for your best wedding season ever? Here are some insights and tips."

Insights from the 2022 wedding season
Approximately 2.5 million weddings were held in 2022. That wedding boom came from so many couples who had to postpone their 2020 and 2021 plans due to the pandemic. Also, in 2022, fewer couples took COVID-related precautions, which means that weddings in 2023 may feel a little more “normal” than they have in recent years.

• Sustainability: Many couples are still choosing to hold environmentally friendly weddings, which has been a trend across a wide range of events and industries. Consider purchasing flowers from farms using sustainable practices, so you can create stunning arrangements that look beautiful and have a lower carbon footprint.

• Themed Weddings: Weddings that followed a specific theme were very popular in 2022, and they will continue to be popular in 2023. You can play a big role in creating these themes by using flowers and other decorative elements to help bring the couple’s vision to life.

3 Ways to prepare for a busy wedding season
Equiflor shares thee tips how florists can prepare for the wedding season: 

1. Forecasting

"Industry experts expect that the number of weddings in 2023 will be approximately 10% less than in 2022. That means you can get a rough idea of how many weddings you’ll have this year by taking last year’s number and reducing it by 10%.

Also, check with wedding planners in your area to see what they have upcoming and encourage them to send their clients in as early as possible to set up their wedding flowers. You can also offer a small discount for those who register early."

2. Training

"Well-trained and experienced staff are essential for a successful wedding season. Ideally, you’d have staff members with specific experience preparing flowers for weddings rather than just general floral experience. These staff members can then take charge of training their less-experienced coworkers.

Of course, it’s not always easy to find staff with wedding experience, so you should also have an in-house training program to get your entire team wedding ready."

3. Creating a Memorable Occasion

"As a floral professional, your focus should be on making the wedding day memorable by ensuring every aspect of wedding flowers goes smoothly. To achieve this, you need to have a thorough plan that incorporates all elements of the wedding flowers, from bouquets to centerpieces to arches and so much more.

However, you must also stay flexible to respond quickly to unexpected events. Be present and listen to input from the guests of honor and staff. If they request more flowers in a particular area, for example, ensure you have a process in place to provide them.

At the end of the day, weddings are all about love, joy, and happiness. As the one providing those beautiful flowers, you help create an unforgettable experience for the happy couple and their guests. By preparing for the busy season with forecasting, training, and focusing on making the day memorable, you’ll be well-equipped to do just that."

For more information

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