AU: Online florist accused of misleading customers

An online florist business is accused of breaching Australian consumer law by misleading customers into thinking it had local stores when its flowers were actually being sent from nationwide warehouses.

The Australian Competition and Consumer Commission (ACCC) has launched court proceedings against Meg’s Flowers, owned by Flowerscorp Pty Ltd. It alleges between January 2019 and February 2022, 149 of the florist’s websites and more than 7400 of its online advertisements made claims that misled the customers into thinking the company operated locally.

“Many consumers prefer to seek out local businesses to support, and many also wish to source the freshest flowers in a suburb close to the recipient’s address,” ACCC Commissioner Liza Carver said.

“We are taking this court action because we allege Meg’s Flowers misled consumers into thinking they were ordering flowers from a local florist when they were actually dealing with a national business, and the orders were often fulfilled from a corporate warehouse outside of that suburb.”


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