Busy start to IFTEX 2023

Kenyan growers continue diversifying their assortment

The IFTEX 2023 is on and when strolling down the busy aisles the large variety of flowers is striking attention.

Deliflor is supplying Kenyan growers with their chrysanthemums for many years and are now exhibiting at IFTEX for the first time. Jan Willem Scheeve and Lejla Begovic of Delidlor present a variety of their assortment and are standing next to the Vespa series, which are, among others like Magnum and the Zembla series (available in many colors) very popular to be grown in Africa and other countries.

Over the last years, increasingly more rose growers started to diversify their assortment by adding new crops. Alstroemeria, chrysanthemum, hypericum, gypsophila, limonium, and many more are on display.

Yvonne Chelegat and Christopher Kulai of Sian. Over the last few years, they increased their assortment of flowers, becoming a one-stop shop. And with their spray roses as their main product, they are looking forward to the wedding season in summer.

But why this diversification? One of the reasons, besides spreading the risk, is that more and more growers have started to export directly to their customers and therefore want to offer a broader assortment, or in other words, become a one-stop shop.

Hemy Lindenboim, Hila Lati, Doron Levi, and Harel Caduri of Gadot. They are supplying the Kenyan market with many post-harvest products and the products used to open gypsophilas are the ones used most in the country. One of their new products is the TOG STAR 90 SC, a post-harvest product against botrytis in roses.

And the varieties are all presented nicely at the many booths at the IFTEX that is taking place this week. It primarily is a show which connects growers and buyers, but many horticultural suppliers also take the opportunity to network and learn more about the possibilities of floriculture in East Africa.

Anat Moshes, Shmulik Ben Harush and Esther Kanyeria of Danziger. In Kenya, the leading products of this Israeli breeder are still gypsophila Xlence, limonium series Safora, and Green Dragon. And of course, they brought their Senti series of roses (in the back of the picture).

Eager to learn more about the Kenyan flower industry and what's on display at IFTEX? Stay tuned as we will share more updates in the coming days and on Monday, we will publish our traditional photo report.

Busy day at IFTEX

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