The FleuroStar Award 2023-24 of Fleuroselect has been awarded to Mandevilla Sundaville Double Blush Pink from MNP / Suntory. Klaas Droog, Sales & License Manager, Francesca Lanzillotta, Marketing & Communications Manager, Erwin Giezen, Head Communications, Marketing & Trade, and colleagues accepted the prize from Fleuroselect President Karol Pawlak and Secretary General Ann Jennen.
Mandeville Sundaville Double Blush Pink from MNP / Suntory was competing against Capsicum annuum Purple Sunset F1 from Prudac, Fuchsia Ballerina Arabesque from Dümmen Orange, Impatiens walleriana Glimmer Appleblossom from Florensis, Lantana camara Playa Sun Juana from Selecta one and Pelargonium zonale Solfaro Lisboa from Brandkamp.
Double flowers, double happiness
Special about Sundaville Double Blush Pink are its double flowers. "It is the first-ever double flowered Mandevilla ever existed. And the pink of the double flowers gives high contrast with the shiny emerald leaves. Sundaville® has become an established brand name on the market, and this new variety adds to its solid and innovative reputation."
The Newey Group and GASA join jury
In total, over 40 professionals in breeding, production, trade and retail evaluate each entry on the point of sale attractiveness and commercial potential. Each jury member has seen the plants in close proximity at one of the eight locations that exhibit FleuroStar entries during FlowerTrials® in The Netherlands.
Heike Gronemann, Chairman of the FleuroStar Jury: "We are very proud of the fact that high-level players in the market such as Blume 2000, Intratuin, Jardiland, Waterdrinker, Royal Lemkes, Gärtner Poetschke, Royal FloraHolland, and Emsflower are willing to assess our candidates. We are particularly pleased that also the Newey Group and GASA have agreed to join our panel this year. FleuroStar's success and credibility is due to the diversity and expertise of our jury."
FleuroStar Award Evening at Breeders Avenue
The FleuroStar Award Evening took place on 15th June at the Breeders Avenue FlowerTrials location in Kudelstaart (NL). Approximately 120 guests from a cross-section of the international industry enjoyed a networking dinner, learned more about all participating varieties, and attended the announcement of the new winner first-hand.
Extensive marketing support for Sundaville Double Blush Pink
The new FleuroStar winner will receive considerable marketing support to turn its market introduction into a success. Next to conducting an international press campaign, Fleuroselect promotes the new winner at trade fairs and industry events. Waterdrinker, major Dutch wholesaler selling to international garden centers and florists, will offer premium product placement during 3-4 weeks at its Green Trade Center next season. Pull Position, a marketing agency specializing in retail promotion, offers a tailor-made marketing project, whereas Desch dedicates a full spread in its next lifestyle brochure to the new winner.