To further focus and strengthen the global commercialization of OptiBoost, OptiCept has renegotiated its partnership with Syngenta Flowers and takes full control of the global sales and marketing efforts for the OptiBoost application starting August 1, 2023. Syngenta Flowers will become a reference customer by looking to introduce OptiBoost for ornamental cuttings within their own operations. Agreements will be drawn up and signed by the end of 2023 at the latest.
“We are in a global commercialization phase both for forestry cuttings and for cut flowers. This requires absolute focus and 100% dedication to closing commercial deals. This must be the first priority. With this change, this is achieved. Sales commission from OptiBoost to OptiCept, will not only enhance our bottom line but also allow us to strengthen the overall offering and organization around OptiBoost. Additionally, we open an important market for ornamental cuttings through the commercial agreement with Syngenta Flowers. This a win-win for OptiBoost and Syngenta Flowers,” says Thomas Lundqvist, CEO of OptiCept Technologies AB.”
OptiCept will drive global sales and marketing from August 1, 2023. The target is to have the triparty agreement between OptiCept, Syngenta, and Prebona amended by year-end. Syngenta Flowers’ commissions will consequently be moved to OptiCept in two steps, with two-thirds by August 1st and then fully from year-end. Prebona will continue to supply the patented OptiBona solution.
Following this transition, Syngenta will sign a commercial contract as a preferred customer while the triparty collaboration agreement is amended in parallel. OptiCept will take over the current agent agreement with BCC and finish ongoing discussions with additional sales resources in forestry cuttings.
“This is an important next step for the commercialization of OptiBoost. OptiCept will help us push through commercially while we widen our business scope with ornamental cuttings through Syngenta Flowers, which is the largest supplier of ornamentals in the world. I am also pleased to see that we have secured continued cooperation with key Syngenta resources who will be available going forward with their expertise and to support our ongoing business.” Says Christian Östberg, CEO Prebona AB.”
OptiCept Technologies AB, Syngenta Seeds BV, and Prebona AB entered into an agreement in 2021 for a global launch of the OptiBoostTM application for cut flowers.