The ScottsMiracle-Gro Company announced #ThinkWaterPositive, a robust and coordinated effort to help protect and preserve water resources. Building on the company’s existing water stewardship commitments, #ThinkWaterPositive enhances ScottsMiracle-Gro’s focus on water-wise product innovation, nonprofit and community engagement, and consumer education. #ThinkWaterPositive will help consumers create, maintain, and enjoy living landscapes while minimizing impacts on water resources and native species.
“Our planet is changing, and we have a responsibility to help consumers navigate those changes while still taking advantage of all the benefits that green spaces provide around their homes,” Dr. Paula Powell, senior vice president of research and development, ScottsMiracle-Gro, says. “With drought conditions persisting in many regions, water stewardship is a top priority as we innovate our products, application processes, and consumer guidance.”
ScottsMiracle-Gro’s #ThinkWaterPositive initiative comprises three pillars of impact:
Research and development teams at ScottsMiracle-Gro are developing groundbreaking live goods, soil, fertilizer, plant food, and application products that minimize water use and water quality impacts. Examples range from water maximizer and moisture control products to drought-tolerant groundcovers and precision applicators.
Environmental nonprofit partnerships with more than a dozen organizations enable ScottsMiracle-Gro and its foundation to further water stewardship efforts at the community level.
- In partnership with the Alliance for Water Efficiency (AWE), The Scotts Miracle-Gro Foundation supported the development of the Home Water Works Calculator to provide consumers with strategies for improving overall household water efficiency.
- The Scotts Miracle-Gro Foundation also supported AWE’s Learning Landscapes curriculum, enabling school-age children to learn about water efficiency in outdoor landscapes.
- Support for the National Partner Network focuses on water quality and conservation through organizations such as The Nature Conservancy, Save The Bay, National Association of Conservation Districts, Alliance for the Great Lakes, Council for Watershed Health, and others.
Consumer education is an essential component of #ThinkWaterPositive. ScottsMiracle-Gro teaches homeowners about the benefits of green spaces, how to do more with less water, and how to reimagine yards as water-wise landscapes.
For example:
- The Scotts Training Institute educates retailers and associates on best practices to reduce water impacts.
- ScottsMiracle-Gro brand websites provide resources for drought-friendly practices and products.
- The company’s scientists and horticulturists share region-specific tips and tricks for homeowners to minimize water use.
“The physical and emotional benefits of green spaces are well-documented, from decreasing stress and improving sleep to removing allergens and carbon dioxide from the air and naturally cooling outdoor areas,” Katherine Dickens, vice president and secretary of The Scotts Miracle-Gro Foundation, says. “#ThinkWaterPositive can help drive powerful change with consumers and communities to reduce water quantity and quality impacts while retaining access to vibrant, live landscapes.”
To learn more about #ThinkWaterPositive and ongoing investments and impact, visit: www.thinkwaterpositive.com
For more information: 
Scotts Miracle-Gro
Tel.: +1 (888) 270-3714
scottsmiraclegro.com
