Alexandra Farms:

"A scent to remember: Garden rose fragrances"

One waft of the right fragrance has the potential to bring cherished moments from the past zipping into the present. And floral designers can orchestrate a revival of the past and influence future memories with a simple aroma.

Smell is the most sensitive of the senses, and it's been scientifically proven that no human detects scent the same way. With more than 400 scent receptors and the ability to recall more than 50,000 various aromas in a lifetime, it's no wonder florists strive for perfection in every detail of their creations, down to the very fragrance of each stem.

The garden rose fragrance scale is as extensive as the varieties that hold each unique scent in their petals. Musky, complex base notes and floral middles with sprinkles of sweet top notes combine with the potential to complement an exuberant bouquet fit for any occasion and any nose. Selecting the perfect combination is half the fun and twice the reward when considering all the options Alexandra Farms offers in our extensive collections.

Fragrant Atmospheres - To Create or Not to Create
Before jumping into a pile of petals and overwhelming the senses, it's essential to first consider the job at hand: Who? What? Where? The key to filtering non-essential and non-negotiable varieties will simplify the selection process, and there's no better way to do so than by first considering the event space, location, atmosphere, and audience.

Other considerations to fragrance selection and intensity could entail the type of scent (earthy, fruity, or traditional rose), season, and even conflicting aromas outside of the installation (dining, candle, and other perfumes).

Considering individual preference, it's important to be selective when coordinating the nearly infinite combinations of garden rose varieties – color and fragrance – a process that can be both overwhelming and invigorating.

Highly Fragrant Garden Rose Varieties
Consider the size of the space where the bouquet or installation will be displayed: Is it a large space that can maintain strong, heavy scents without overwhelming those within reach? Is it a smaller, more personal space?

For larger spaces, it's easier to play with fragrances and layering. The stronger the scent, the more evenly it can permeate a room.

For more information:
Alexandra Farms

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