It is 25 years since Piet Vijverberg Nursery started growing phalaenopsis. Sander Vijverberg, owner of the nursery and a third-generation Vijverberg, planted the first cuttings himself in 1998. From there, the current assortment that the market now knows, mainly from the Star Quality By5 brand, was created.
Mike and Jeroen toured the Westland and Aalsmeer to visit five 25 Years of Phalaenopsis win campaign winners. The winners are (from top left clockwise) Jan-Anne Tolsma and Tim ten Brink of OZ Plants, Tessa Fransen of Gimall Plants, Peter van Wijlen of Just Plants, Wilfried van der Hoeven of Just Plants and Marc Guyt of Grotex
Reach for the stars
Piet Vijverberg's orchids are grown in 12 cm pots and are mainly supplied with 3 or 4 branches. The grower bets on a wide range of varieties and colors and markets them in all possible mixtures.
To highlight quality, the Star Quality By5 range was presented a few years ago. Plants within this range are offered in luxury packaging; the brand is the 'showpiece' among the various brands the Monster-based nursery carries.
Dining at Triptyque
It says these characteristics are also reflected in the operations of restaurant Triptique. This restaurant was opened on 1 August 2020 by Virginie and Niven Kunz and was awarded a green Michelin star in May 2022. To celebrate the anniversary, the grower organized a winning campaign last week. Every working day, the 25th person to order received a gift voucher for a fully catered dinner for two at the star restaurant Triptyque in Wateringen.
Last year, Piet Vijverberg Nursery celebrated its 75th anniversary. In 1946, Kees Vijverberg started in Naaldwijk as a vegetable grower and later added ornamental plant cultivation. His son Piet joined the business in 1964, and in 1993 Sander, Piet's son and Kees' grandson, joined the company. From 1984, they started growing houseplants, focusing in recent years on phalaenopsis and dracaena. The nursery on Alkemadelaan in Monster has gradually expanded to 7.6 ha. Of this, 1 ha is dedicated to growing dracaena, while phalaenopsis is grown on the remaining 6.6 ha.