Ten years ago, the first Magical Hydrangeas were launched on the European garden plant market, and this should, of course, be celebrated. By now, 'everyone' knows the brand, the genetics have proved strong, and the plants can be found from week 14 to week 40 at points of sale throughout almost all of Europe. The genetics originate from the breeding vision of HOKO Breeding, the collaboration between Kolster BV and Horteve Breeding. With 28 loyal growers across Europe, they also have a strong production capacity.
Marleen with the Magical Hydrangeas at the FlowerTrials at the location of Kolster in Boskoop, the Netherlands.
Especially to celebrate the jubilee year, a special promotion was launched. Since last autumn, De Jong Plant has set up a special corner in the greenhouse where the limited edition of the Magical Green Revolution variety is grown; a green hydrangea flower with a white heart. For large orders, a 'winner' is given at random, or in other words, a plant with a special label. "Think Charlie and the Chocolate Factory and the golden ticket," explains brand manager Marleen van Arendonk. "The lucky buyer will find a special label on the plant with a code on it with which prizes can be won."
The coveted label
Magical hydrangeas are bred exclusively by HOKO Breeding. The range consists of strong hydrangeas with the special feature of changing color during the flowering season for garden plants and 150 days of flowering for houseplants.
Winners will have a chance to win a rain barrel from Capi Europe worth €349, which not only collects rainwater for thirsty plants but also links to the Latin name Hydrangea, which literally means water barrel. The campaign will run until September, more information on the campaign can be found here.